Minecraft's "viral" Chicken Jockey movie theater controversy is just marketing by the film studio

There's reports that a scene in the new Minecraft film is causing movie watchers to go wild in order to make "viral" moments. This is not genuinely happening and is being forced by the movie studio as a form of marketing to promote the film. Pretend there's something so special about a scene in their movie that movie goers become so uncontrollably erratic to the point where their reactions are going viral (though they're not). Have a young audience believe they can be a part of this experience and potentially go viral too.