Did Big Pharma Create the Body Positivity Movement to Sell Weight-Loss Drugs?

The body positivity movement wasn’t just about self-acceptance—it was a carefully orchestrated strategy by Big Pharma to normalize weight gain, ensuring a future market for their weight-loss drugs.

Over the last two decades, we’ve seen a massive cultural push to "embrace all body types" and reject diet culture. Meanwhile, obesity rates have climbed, and now, coincidentally, here comes Novo Nordisk with weight-loss injections like Ozempic and Wegovy to "fix" the very problem that society was encouraged to accept.

Like always, we just have to follow the money. Novo Nordisk and other pharma giants have funneled millions into obesity research, advocacy groups, and even influencers—some of whom conveniently shifted their stance from body positivity to endorsing weight-loss drugs. The goal? Encourage weight gain under the guise of self-love, then introduce an expensive, long-term pharmaceutical fix.

It’s a classic corporate play: create the problem, then sell the cure. The body positivity movement was never about health—it was about profit.

Wake up fatties, we’ve been played again