Broken election promises could damage a political party’s brand and ultimately lead to a loss of political power, finds a new study based on review of evidence and case study in Taiwan. Once the brand transgression has been identified, politician honesty seems to be the best policy.

1. Homepage
2. Science
3. Broken election promises could damage a political party’s brand and ultimately lead to a loss of political power, finds a new study based on review of evidence and case study in Taiwan. Once the brand transgression has been identified, politician honesty seems to be the best policy.