Americans are more likely to support populist politicians when they find them entertaining. Leaders viewed as exciting, engaging, or attention-grabbing predicted support—more strongly for populist leaders like Donald Trump and Bernie Sanders than non-populist figures like Joe Biden or Mitt Romney.

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3. Americans are more likely to support populist politicians when they find them entertaining. Leaders viewed as exciting, engaging, or attention-grabbing predicted support—more strongly for populist leaders like Donald Trump and Bernie Sanders than non-populist figures like Joe Biden or Mitt Romney.