People in romantic relationships may buy self-enhancing goods when feeling guilt to reassure themselves about being a good partner. Men preferred experiential purchases to project an image of emotional warmth, and women preferred material purchases to enhance a practical image of warmth.

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People in romantic relationships may buy self-enhancing goods when feeling guilt to reassure themselves about being a good partner. Men preferred experiential purchases to project an image of emotional warmth, and women preferred material purchases to enhance a practical image of warmth. submitted by /u/mvea
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